Negotiations 101 Tips
1. Don't undersell your position. If they really wanted to sue, they would have already done it. They just want money and to save face.
2. Always make a counter-offer. Offer $500 then.
3. Remind people of negative consequences of THEIR actions. Believe me, in Joel's case, the second he files any lawsuit on anyone, there will be swarms around him. There are plenty of people on the Net who know about him. He has become infamous for being the $8K Food photo schmuck. Already, there are lots of anonymous people from his past who have known him squealing with "interesting stories" about him.
4. Anything he now does is reflective to ALL his employees. I would hate to be one of his employees. They have to be embarrassed by him. There is a good chance most of them know what is going on now online.
You might be well served if you understand the current dynamic of his situation by reading copyright-trolls.com where the main story for weeks has been CEO Joel Albrizio himself.
We just had our first Word Association game relating to him. You can read into those words what you will. They are singular words subject to interpretation and personal bias.
A representative from AdLife suggested that they would settle for $750. Would we be best served to pay the $750 and be done with it? How do they prove damages in a situation like this? $750 seems high for a small picture of lasagna.
Thank you for your time.