"KMT"'s story is interesting in that Getty's claim is completely contrary to what Getty's CEO Jonathan Klein said in an interview recently.
A direct quote from Klein is "where we do draw the line is when somebody is generating revenue (commercial revenue) on the back of our image".
http://techcrunch.com/2012/03/22/for-pinterest-revenue-will-turn-copyright-questions-into-problems/So, Getty is a deceptive company.
While they may say verbally that people can use their images non-commercial applications without paying, I'm sure that they don't actually say that in their "terms of use".
Oscar has stated here on the forum that 90 percent of the cases that he deals with are in fact from non-commercial uses.
Getty runs the
largest, most expensive and the most sophisticated image recognition/demand-letter program in human history.
However, its CEO has the gall to state "we don't stop consumers playing with our images, we don't stop kids from downloading our images to use in projects or for educational purposes... we don't stop the proliferation of imagery".
I'm quite certain that Getty isn't lying when its top man states that "we don't stop the proliferation of imagery".
In fact, it's in Getty's best (financial) interest that their images "proliferate" via Pinterest or via other conduits.
Because the casual nature of how images are "shared" actually generates copyright infringements. That's money in the bank for Getty.
S.G.