ExtortionLetterInfo Forums
ELI Forums => Getty Images Letter Forum => Topic started by: April Brown (AuctionApril) on July 20, 2012, 01:19:14 PM
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Seattle Times is offering a full page weekday B&W ad rate of $8000 if we place the ad by the end of July. I'd like to kick off the BEWARE DON'T SHARE Public Service Campaign in Seattle. The warning will be directed at non-profits, bloggers, website developers, small business owners, religious organizations, funeral services and educational institutions with philanthropic motives and objectives. These are all entities non-profits depend on for support and money. We know donors do not want their contributions going to lawyers and once they know about this scheme - donors will raise this question. I think we can force people to go public with their story. We will flush out reporters and force Getty, Ellis and the others to make a public statement that exposes how ruthless they are. We can say pretty much everything we want to say with that much space. Since I am the director of Whisker City, a 501c-3, I qualify to run this ad at the np rate. I'm sure you are all aware that many nonprofits have been busted by the extortion letter scheme. These entities will then warn their memberships per our suggestion and the news will spread to millions of people very quickly. I have a few good ideas that I believe will be effective.
Do you think we can raise the money as a team and get this ad placed? Otherwise the ad rate is $23,333 for a full-page.
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Frankly, I think $8,000 for a full page weekday ad in a newspaper is a big waste of money.
Eight grand would buy a LOT of adWords and could be targeted to reach the audiences you want to read.
Other than my wife, does anyone actually read a newspaper anymore?
I'm not trying to be negative here... just expressing a point of view.
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April, that is a good idea but I tend to agree with Mulligan, I nor anyone in my house have looked at or bought a paper in ages.
You may consider getting several billboards around town, I don't know what they cost in Seattle but I looked into it about a year ago and depending on the size and location it ranged from 500-2000 each and that was for an entire month. If you find out the rates let me know, I may have to look into putting one about Getty close to their building.
Again, I like the idea and how you are always coming up with new ideas here on the forums but for the money I think we could get more bang for the buck.
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I just talked with Matthew and I agree with all the input. Matthew mentioned billboards. I'd like to come up with an idea we can all agree on, raise money for and have a strategy in place that will create on-going results for the ELI forum while educating the general public on this scheme.
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we need this guy across from Getty offices with a big assed sign
http://www.youtube.com/watch?v=2w6p1ux6ASY (http://www.youtube.com/watch?v=2w6p1ux6ASY)
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How about a URL in the sky above Getty...
http://www.skytypers.com/competitive.html
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Driving around Seatle in one of these might be a good way to play the "shame game."
(http://bookabillboard.com/sites/default/files/cache/429-332-57b36f3911a61c411b67b47f1f61fbaa.jpg)
http://bookabillboard.com/media/1394/3228/bb-us-wa-sea
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(http://img692.imageshack.us/img692/8939/boycottgettyimagesblimp.jpg)
S.G.
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The point I want to make is that there has to be a secondary and tertiary benefits/side effects before choosing any particular platform or strategy.
I like strategies that generate ongoing benefits long after the initial event/campaign has been completed.
That is why I like media so much. You record and capture it and it can used for all kinds of applications within a lifetime.
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This is great. I will get some new numbers together for us to discuss regarding billboards.
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Even though I lament the diminishing and eventual eclipse of the mighty newspaper publishing industry, I have to agree with Mulligan. He does make a very good suggestion that I think can be very useful.
April, also consider using Facebook to target non-profits. Once you create a business page, you can create ads that are targeted to specific demographics based on their interests. They don't cost so much and can bring you very quick response.
The page could be used to alert people, inform them, and to make a soft-sell plea for donations. From that page you could link to this forum for those who want to get a "behind the scenes" look at the copyright troll social disease.
Here's some information on how to use Facebook pages for nonprofits:
http://www.diosacommunications.com/facebookbestpractices.htm
Let me know if you can use help setting it up. I'd be more than glad to help.
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Thanks for all the ideas. I'm hell bent on getting this message to the general populous. soon baby soon.