A business with which I am affiliated received its first extortion letter from Getty back in early August 2010. The story is the same one that has been repeatedly told by others on this forum: a web developer who swore that they had used appropriate images but had since gone out of business, a single allegedly infringing image, and a settlement demand for $800. I fired up the google machine, educated myself on this site, and made the decision to take no action whatsoever.
Well, that's not quite right. We replaced the image in question. Other than that, we opened all the mail that we received from Getty and their lawyers, read it, laughed at the amateurish nature of their form letters, and let the clock run out. Earlier this month, the three year period during which Getty could bring its claims lapsed. The statute of limitations now bars any claim that they could bring.
Now, Getty didn't come after us as hard as they have others. We never got any phone calls from debt collectors. Nor did we receive any email traffic. Just the regular drumbeat, every few months, of nasty letters (from Getty and, later, from McCormack)with threats to "elevate" the claim, to "refer the claim to our outside lawyers," to "recommend that our client file suit." But we were not intimidated, threatened, or even the least bit nervous. There was no way Getty was going to hire local counsel to sue us over a single image, when the infringement was non-willful, their actual damages were miniscule, and they would have had a tough time even proving that they owned the image.
I know some on here choose to hire Oscar--a very sensible and cost-effective plan, particularly if you're getting harrassed and want it to stop. Others like to engage in extensive correspondence with Getty and their lawyers. I view this as a mistake--you'll never change their minds, and you're revealing that (at the very least) they have the right address and that you are at least somewhat concerned. Still others (you know who you are) take this as an invitation to wage war and make Getty regret having ever PicScouted your website. Good for you! Your cause is just and your actions noble, but I, at least, didn't have the time or inclination to do the same.
So for you newbies to the forum who just got your first Getty letter, don't despair. Relax. Breathe normally. Consider your options. And if you're comfortable with taking down the image, ignoring Getty's letters, and putting this whole issue out of your head for the next three years, the overwhelming odds are that you'll come out the other side just fine.
Well, that's not quite right. We replaced the image in question. Other than that, we opened all the mail that we received from Getty and their lawyers, read it, laughed at the amateurish nature of their form letters, and let the clock run out. Earlier this month, the three year period during which Getty could bring its claims lapsed. The statute of limitations now bars any claim that they could bring.
Now, Getty didn't come after us as hard as they have others. We never got any phone calls from debt collectors. Nor did we receive any email traffic. Just the regular drumbeat, every few months, of nasty letters (from Getty and, later, from McCormack)with threats to "elevate" the claim, to "refer the claim to our outside lawyers," to "recommend that our client file suit." But we were not intimidated, threatened, or even the least bit nervous. There was no way Getty was going to hire local counsel to sue us over a single image, when the infringement was non-willful, their actual damages were miniscule, and they would have had a tough time even proving that they owned the image.
I know some on here choose to hire Oscar--a very sensible and cost-effective plan, particularly if you're getting harrassed and want it to stop. Others like to engage in extensive correspondence with Getty and their lawyers. I view this as a mistake--you'll never change their minds, and you're revealing that (at the very least) they have the right address and that you are at least somewhat concerned. Still others (you know who you are) take this as an invitation to wage war and make Getty regret having ever PicScouted your website. Good for you! Your cause is just and your actions noble, but I, at least, didn't have the time or inclination to do the same.
So for you newbies to the forum who just got your first Getty letter, don't despair. Relax. Breathe normally. Consider your options. And if you're comfortable with taking down the image, ignoring Getty's letters, and putting this whole issue out of your head for the next three years, the overwhelming odds are that you'll come out the other side just fine.