There is always a some level of risk when you file a written complaint about someone or business. People don't like it, get defensive, and you draw attention to yourself. As such, your complaint should be grounded and credible, or you come off looking badly. In the case of Higbee's operations, they likely deal with hundreds of cases at any given time. But if you were to file a complaint, you would certainly draw attention to your case.
And if they attempted to retaliate in an unfounded or inappropriate way, they would subject themselves to yet another potential complaint.
Essentially, I come from the school of thought that file a complaint if you think the situation is valid. But if you are doing it "just because" or for weak reasons, it might not be a "net positive" result.
The whole class action thing is still unlikely for a variety of reasons. But who knows? There might be some brilliant lawyer that could surprise us one day and take it on.
I absolutely believe a class action is one way to potentially bring awareness and put a stop to Higbee. Also, Matthew Chan, are there any risks to filing a complaint against Higbee with the California Bar Association?