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Author Topic: Canadian beer company learns harsh lesson in social media after legal threat  (Read 5132 times)

SoylentGreen

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Canadian beer company learns harsh lesson in social media after legal threat
« on: June 11, 2012, 12:09:16 PM »
Canadian beer company learns harsh lesson in social media after legal threat
http://www2.macleans.ca/2012/06/05/magnotta-photo-flap-labatt-learns-a-harsh-lesson-in-social-media/

Labatt Breweries quickly learned a brutal lesson in social media marketing and PR after a legal threat against the Montreal Gazette, over the paper’s use of a photo depicting accused killer Luka Magnotta holding a bottle of Blue, transformed into a Twitter backlash mocking the beer company.

S.G.

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