When I first started ELI, I was much more stronger in telling people to fight these letters hard. Over the years, I have soften my stance.
You know why? Not many people have my sense of conviction, willingness to not only defend but go on the attack, take calculated risks, and being able to muddle through uncertainty.
Most people are like you. They are conflicted but fearful. I think ELI does a good job of being open and frank about the pros and cons. I think we have a good pulse on how things work and the likely outcomes.
Here is the kicker though. Most people want "certainty" and "guarantees". They are also brainwashed or legally ignorant in legal matters. And even when provided with "facts", it is insufficient because people want a "1-2-3 step" guaranteed fix.
The "guarantee" is to go try to settle. Otherwise, you are going to hear conflicting opinions of what you should or should not do.
The whole lawsuit threat is constantly talked about. People know so little, they act like it is life-threatening. It isn't. It is an inconvenience. Oftentimes, it is a sterile threat.
I always tell people if they are going to lose sleep and their stomachs are going to be knotted up over it, go negotiate and settle it. But some people will have to live with the fact they are ultimately pushovers and easily intimidated in life.
In my view, this is an opportunity to self-reflect and see what part of yourself comes out. For many people, their fears often triumph. Sometimes, the fears are well-founded, other times it is imagined.
It's interesting the way you ask your question about "caving" or "paying"? It really isn't a popularity contest. Nor is it a black or white decision. Have you considered using aggressive negotiating tactics to wittle down the settlement to a lower number? Yes, it does require work and conviction to do that. Do you have it in you to do what it takes?
My advertising agency has advised me to ignore their emails as they believe this is nothing more than harassment and extortion. After a couple of emails chasing me, Pixsy have now threatened that if I don't respond and pay the £360 they will take legal action against me.
I'm not sure what my next move should be so any advice would be appreciated. Do I continue to ignore them and call their bluff over the threat of legal action? Shall I try contacting the image owner to plead my case? Or do I just cave and pay the money?
Any advice on my next course of action would be greatly appreciated...