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« on: September 17, 2012, 10:02:04 AM »
Well done guys! Another great episode.
I have a thought for you on taking this to the next level. Really, I am just spit-ballin and I might get some ideas that I can use in my work. Either way, I am interested in where this might go.
SG, Robert, and the ELI community are so good at Search Engine Optimization and using the internet and search against the trolls, that I am thinking these videos need to get out there a little more. There is some solid information presented by credible people who clearly know the topics they are talking about. This could help more people find ELI and promote our message. It could do wonders for the credibility of ELI and Oscar's legal practice.
And I know I have said this before, but I want to take it a little further this time. Why would anyone outside of the ELI community click on a 24 minute video entitled "Episode 7" or "Oscar, Matthew, and Robert threesome"?
My company is going through this very thought process now. We have a lot of documentation and help desk troubleshooting documents indexed and available for the convenience of our customers. We are thinking about turning some of the more prevalent help desk questions and even some training class curricula into videos. But how do you get the search engines to find the video? When you have hundreds or even thousands of videos published, it is important to put the right ones on the first page of a search.
Right now, our decision rests somewhere between these two extremes. In the simplest case, we need a very descriptive title of the contents of the video. This works better than "Episode 7", but not all that well for Search Engines. In the extreme case, each video sits on a separate page with a complete transcript of what is said, as well as organizational captions to capture synonyms that people might be using to search. This should get the videos found in appropriate searches.
If we go to the extreme, some people might skip the video and just read the transcript. So then was it worth the effort to put the video together? In some cases the video is helpful where there is some kind of computer interaction or interactive charts, etc.
I guess what I am saying is that you go through the time and effort to put these videos together, but they are only reaching a small fraction of the audience they might apply to. A little wrapping might make them far more useful to the ELI target audience. What do you guys think? Does anyone have any good ideas for a compromise between the extremes of a good title and a complete transcript? Is there technology out there that can help in wrapping the ELI videos for search engines? Or is it too early in the life cycle to think about this?
I look forward to everyone's thoughts.
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