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Getty Images Letter Forum / Settlement demand letter from Getty Image. What to do? Reply
« on: June 30, 2010, 11:04:55 AM »
Sorry you are dealing with this issue. Please realize a few things:
1) A demand letter is not a legal binding contract between you and any instituation or business. It is a "quick" way to attempt to engage you in a binding agreement. If you choose to agree to enter a binding agreement for whatever cost is being requested or negotiated, then the binding agreement can be upheld directly through legal action without the image supplier establishing an illegal use of their service, product, image, royality, or royalty management for an amount you agree to settle.
2) The cost to establish litigation against an entity from any instituation to an individual, business, corporation or other is quite expensive. Even if the litigation were to lean towards the favor of a stock photography company; the corporation would have to prove that the image could have no other possible avenue for distribution except through their institution (i.e. being mutually exclusive). If you did in fact get the image from a Royalty-Free service from an organization, you might be liable for damages, but unless a court can show proof, the case has little bearing.
3) Use good judgement. An organization should establish business with the public and private business in good faith. Most all companies are explicit by establishing images with logo, and (c) protention overlays directly on the image. It does not appear that GettImages has attempted to protect their images in a way that provides an established visual breach; and has not attempted to incorporate one since these letters began surfacing several years ago.
4) Even should a judge rule in the favor of GettyImages, the court has the opportunity to establish the actual "street" value of any said image, or images which may be the value of an established professional photographers work in taking a "like-image."
5) Bottom line, GettyImages is making money by persuing damages against any good faith form of business. If a settlement can formed without moving through a formal legal process, they immediatly win. If you decide to let them pursue legal action, they have an extremely small chance of taking away a settlement from a court, and the cost of the legal process has lead their company to eventually give up after a few letters are sent out, so they can "pray" on someone else.
Piece.
1) A demand letter is not a legal binding contract between you and any instituation or business. It is a "quick" way to attempt to engage you in a binding agreement. If you choose to agree to enter a binding agreement for whatever cost is being requested or negotiated, then the binding agreement can be upheld directly through legal action without the image supplier establishing an illegal use of their service, product, image, royality, or royalty management for an amount you agree to settle.
2) The cost to establish litigation against an entity from any instituation to an individual, business, corporation or other is quite expensive. Even if the litigation were to lean towards the favor of a stock photography company; the corporation would have to prove that the image could have no other possible avenue for distribution except through their institution (i.e. being mutually exclusive). If you did in fact get the image from a Royalty-Free service from an organization, you might be liable for damages, but unless a court can show proof, the case has little bearing.
3) Use good judgement. An organization should establish business with the public and private business in good faith. Most all companies are explicit by establishing images with logo, and (c) protention overlays directly on the image. It does not appear that GettImages has attempted to protect their images in a way that provides an established visual breach; and has not attempted to incorporate one since these letters began surfacing several years ago.
4) Even should a judge rule in the favor of GettyImages, the court has the opportunity to establish the actual "street" value of any said image, or images which may be the value of an established professional photographers work in taking a "like-image."
5) Bottom line, GettyImages is making money by persuing damages against any good faith form of business. If a settlement can formed without moving through a formal legal process, they immediatly win. If you decide to let them pursue legal action, they have an extremely small chance of taking away a settlement from a court, and the cost of the legal process has lead their company to eventually give up after a few letters are sent out, so they can "pray" on someone else.
Piece.