'Hunger Games' Studio Sends Lawyer Letter to Charity Using 'Hunger Is Not a Game' Slogan...
"Lionsgate has sent a cease-and-desist letter to Harry Potter Alliance's Imagine Better Project over the charitable campaign, "Hunger is not a game." The studio believes that the group, which is supporting Oxfam’s GROW food sustainability project, is "piggybacking off of" the marketing for its latest box-office hit The Hunger Games."
http://www.hollywoodreporter.com/thr-esq/hunger-games-lionsgate-sends-lawyer-harry-potter-alliance-303839
UPDATED: Lionsgate has released a statement clarifying their request and will not pursue legal action, according to a source familiar with the matter.
"Lionsgate has sent a cease-and-desist letter to Harry Potter Alliance's Imagine Better Project over the charitable campaign, "Hunger is not a game." The studio believes that the group, which is supporting Oxfam’s GROW food sustainability project, is "piggybacking off of" the marketing for its latest box-office hit The Hunger Games."
http://www.hollywoodreporter.com/thr-esq/hunger-games-lionsgate-sends-lawyer-harry-potter-alliance-303839
UPDATED: Lionsgate has released a statement clarifying their request and will not pursue legal action, according to a source familiar with the matter.